Real estate, 2 min read
Google Ads puts your property in front of people who are actively searching. Done well, it can bring some of the most serious enquiries in your funnel.
Choose keywords by intent
- Project names: people already considering that project.
- Area searches: such as apartments in a specific community.
- Payment plan searches: people comparing offers.
- Investment searches: buyers researching the market.
Add negative keywords to remove job seekers, rentals when you sell, and unrelated searches.
Match the ad to the page
If someone searches for a two-bedroom apartment in one community, they should land on that offer. Show the location, starting price, payment plan and a WhatsApp button.
Track what happens after the click
Track forms, calls and WhatsApp clicks. Import qualified leads back into Google Ads when possible, so campaigns learn from quality instead of volume.
Follow up quickly
Ads only create the opportunity. A quick reply and a good first call turn it into a viewing.
Before launch, check your Trakheesi advertising permit. Then read our guide to real estate lead generation.