Email marketing, 2 min read
Email marketing means sending useful messages to people who agreed to hear from you. It keeps your business in front of leads and customers without paying for every view.
Main types of email
- Newsletters share news, tips and offers.
- Welcome emails introduce your business to new contacts.
- Follow-up journeys nurture leads over days or weeks.
- Transactional emails confirm orders, bookings and payments.
- Win-back emails bring quiet customers back.
Why it still works
You own your email list. Social media reach can change overnight, but your list stays with you. Email also suits longer decisions, such as property, education and business services.
How to do it well
- Only email people who gave you permission.
- Group your list by interest or stage.
- Write one clear message with one action.
- Check your emails on a phone before sending.
- Always include an unsubscribe link.
- Set up SPF, DKIM and DMARC, so your emails reach the inbox.
What to measure
Look at clicks, replies and sales. Open rates can be unreliable because some email apps load messages automatically.
Want help building your list and journeys? See our email marketing services.