From Meta lead ad to booked meeting with WhatsApp automation

How to connect Meta lead ads to WhatsApp API automation, so each lead gets refined and meetings are scheduled automatically.

Immigration, 2 min read

A lead is most interested in the first few minutes after showing interest. Connecting your Meta ads to WhatsApp automation helps you respond during that window.

How the journey works

  1. The ad runs. Someone sees your ad on Facebook or Instagram.
  2. The lead comes in. They submit a form or tap to chat.
  3. WhatsApp replies. The automation sends a message straight away.
  4. The lead gets refined. A few questions show who is a good fit.
  5. A meeting is booked. Qualified leads choose a time.
  6. Your CRM updates. Your team sees the lead and the answers.

Why it works

Your team spends less time on repeat questions and more time with serious prospects. Leads also get a fast answer outside office hours.

What you need

  • A Meta ads account and lead campaign.
  • A WhatsApp Business Platform account.
  • Approved message templates.
  • A CRM or lead list to receive the data.
  • Consent from people before you send them marketing messages.

Read what the WhatsApp Business API is, or explore our WhatsApp automation service.

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